Well known cider brand Westons Cider had dipped their toe in the e-commerce world with a website built on WordPress and WooCommerce. However as demand for buying online exploded during the Covid Pandemic, so did their web presence -resulting in downtime at key trading periods especially after key marketing efforts.
Westons Cider chose TSD, drawn by our reputation for creating fast, secure, and robust e‑commerce websites.
TSD's approach, characterized by attentive listening and guidance, combined with the promise of a composable e‑commerce platform, offered a flexible solution that could evolve alongside Westons' business.
TSD's ability to align with Westons' tight timelines and our experience in the beverage industry, demonstrated by our work with Wye Valley Brewery, cemented their decision.
The collaboration resulted in a significant digital transformation for Westons Cider. We created a unified, streamlined website that integrated their brochure content and e‑commerce platform into one cohesive online presence using the CMS platform Umbraco and e-commerce engine Ucommerce.
The website was not only fast and secure but also offered an enhanced user experience for both customers and the e‑commerce team.
Key elements of this transformation included:
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Seamless integration with their existing ERP and CRM systems, Microsoft Nav, and the meticulous import of customer order history.
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A focus on content-commerce synergy, reducing administrative overhead and enriching the user experience with detailed product insights, such as cider tasting notes.
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The introduction of a flexible product upsell system, tactically positioned throughout the customer journey to enhance product discovery and sales.
Looking Ahead with Confidence
Post-launch, the new platform stands as a testament to Westons Cider's commitment to modernization and customer engagement. With a now robust and scalable online presence, they are well-positioned to meet future market demands and opportunities.
To ensure they further capitalise on the market potential, Westons continue to invest in their website adding more features including the implementation of automated re-engagement strategies, including abandoned basket notifications and timely customer nudges.
Conclusion
The collaboration between Westons Cider and TSD is a testament to how traditional businesses can successfully navigate the digital landscape with the right partner. The new platform not only meets the current needs of Westons Cider but is poised to support their growth well into the future.
Evolving our online presence whilst not disengaging our core audience of regular shoppers was incredibly important to us so we looked to seek the right agency who could grow our e-commerce strategy with us. We need to be able to quickly edit our site in-house, but also have the support of a team who can guide us on the rapid developments of e-commerce and digital marketing. We trust TSD to help us to deliver our growth plans for this ever-evolving channel.
Gemma Evans | Brand Manager, Westons Cider
