In 2017, the Chartered Institute of Marketing (CIM) asked us to develop a members-only portal, Marketing Expert, aimed at providing exclusive resources to CIM members. Built on the Umbraco Content Management System (CMS), the portal was designed for seamless content management and user engagement.
To ensure the homepage remained dynamic and engaging, we integrated content from another Umbraco-based site we developed for CIM, known as Exchange. This integration allowed for the automatic display of the latest articles and updates, keeping members informed with fresh content upon each visit.
The portal featured several key sections tailored to support marketing professionals:
- Practical Guides: Comprehensive resources offering step-by-step guidance on various marketing strategies and best practices.
- Legal Information: Up-to-date legal fact files to help members navigate laws and regulations impacting the marketing industry.
- Dynamic Glossary: An interactive glossary defining key marketing terms, ensuring members are well-versed in industry terminology.
This collaborative effort resulted in a robust platform that not only provided valuable resources to CIM members but also reinforced CIM's commitment to supporting the continuous professional development of marketers.
