kinkygadgets.co.uk

Kinky Gadgets: Pioneering E-Commerce in the Adult Retail Industry

In 2004, we partnered with Kinky Gadgets (www.kinkygadgets.co.uk), one of the UK's first online retailers specializing in adult toys. As a new business model at the time, they focused on reselling and dropshipping products from multiple UK erotic wholesalers, making them early adopters of the dropshipping approach.

Innovative E-Commerce Platform

We developed a bespoke e-commerce engine tailored to the unique needs of Kinky Gadgets. The platform incorporated several advanced features that were ahead of its time:

• Quick Order Status Check: Customers could easily track their orders in real-time, enhancing the user experience.
• Discrete Purchasing: To ensure customer privacy and avoid embarrassment, we implemented measures for discreet billing and shipping.
• Payment Gateway Integration: Seamless integration with WorldPay allowed for secure and efficient payment processing.
• Mailing List Integration: We connected the platform with Campaign Monitor to facilitate targeted email marketing campaigns.

Impact and Legacy

The custom-built platform positioned Kinky Gadgets as a trailblazer in the online adult retail space. By addressing customer concerns about privacy and providing a seamless shopping experience, the website not only attracted a loyal customer base but also set a standard for future e-commerce sites in the industry. The integration of advanced features like real-time order tracking and discreet purchasing options demonstrated a forward-thinking approach that remains relevant in today's online retail environment.