In 2022, Wye Valley Brewery undertook a significant refresh of their website, building upon the previous update from around 2020. The primary objective was to revitalize the homepage with a fresh and engaging design that would captivate visitors and reflect the brewery's dynamic spirit.
A key feature of this redesign was the introduction of a bespoke illustration of the brewery, replacing the prior static list of beers. To enhance user engagement, this illustration was brought to life using advanced CSS animations, creating a fun and interactive experience that resonates with the brand's identity.
Concurrently, we seized the opportunity to improve the user experience within the e-commerce section of the site. One notable enhancement was the integration of an address autocomplete feature into the checkout flow. This addition streamlined the purchasing process, reducing friction for customers and facilitating quicker, more accurate order placements.
Collectively, these updates not only modernized the website's aesthetic appeal but also enhanced its functionality, ensuring that Wye Valley Brewery's online presence remained both visually appealing and user-friendly.
