Wargame Company - Devon: Pioneering Customer Comments in 2004
In 2004, following the successful revamp of their website, Wargame Company - Devon wanted to add a new feature to encourage engagement and build credibility. Online reviews were still a rarity at the time, but we worked with them to introduce a comment system, allowing players to share their experiences.
Early Adoption of Social Proof
The system was initially simple yet effective: customers could submit comments via a form, which were then moderated by the Wargame Company team before appearing on the website. This feature provided an early form of social proof, reassuring new visitors about the quality of the experience.
Key Features & Enhancements
- Contact Form-Based Submission: Customers could submit feedback easily.
- Backend Moderation: Admins could approve and manage comments before they were published.
- SEO & Engagement Benefits: The comments helped improve search rankings and kept the site content fresh.
Impact & Evolution
The addition of customer comments bolstered bookings and built trust with new customers, making it one of the website's most effective features. It later evolved into a full-fledged review system, cementing Wargame Company - Devon’s reputation as an innovative leader in the outdoor adventure space.