Wargame Company - Devon: 2006 Website Redesign & Launch of Laser Combat
In 2006, following the success of their paintball operations, Wargame Company - Devon expanded their offerings with a brand-new laser combat experience. To support this exciting new venture, they approached us to redesign their website and seamlessly integrate both paintball and laser combat into a single platform.
Building on a Strong Foundation
We had previously built their XHTML-based website in 2003, and with this redesign, we took the opportunity to refine the existing structure while incorporating a custom-built CMS that gave the team more control over their content.
Key Features & Enhancements
- Custom CMS: Allowed the Wargame Company team to manage their website independently, including updating pages, uploading gallery images, and refining content.
- Laser Combat Integration: The new game format was incorporated seamlessly, ensuring a cohesive brand experience for visitors exploring both offerings.
- Improved Navigation & SEO: A refined site structure made it easier for visitors to find information, book sessions, and learn about the new laser combat experience.
Impact & Successful Launch
The redesigned website helped ensure a successful launch for laser combat, bringing in new players while retaining their loyal paintball audience. By incorporating reviews and a content management system, Wargame Company - Devon was able to stay ahead of the competition and continue driving new bookings.
After this re-optimisation of the website’s code, the Wargame Company (Devon) have seen an increase in the traffic to the site and subsequently an increase in the number of enquiries