Wargame Company - Devon: A Cutting-Edge Website for an Innovative Paintball Experience
In 2003, after an action-packed visit to their grounds, the Wargame Company - Devon trusted The Site Docot - a then fledgling business to redesign and rebuild their website. As one of the most forward-thinking paintball providers in the UK, they were constantly pushing the boundaries of gameplay and wanted their digital presence to reflect their innovation.
While they had little direct competition at the time, they understood that more paintball sites were emerging. To stay ahead, they needed a website that would attract new players and showcase their unique approach to paintball.
We designed a sleek, fast-loading website using XHTML, ensuring it was highly optimized for search engines—a crucial factor in gaining visibility in an era when online marketing was still in its infancy.
Key Features & Enhancements
- Engaging Game Previews: Detailed descriptions of the different game scenarios, reinforcing Wargame Company - Devon’s reputation for unique and strategic gameplay.
- Basic Content Authoring with a CMS: Before the days of Umbraco, we built a custom page editor that allowed authorship of the page content, gallery and contact form submisssions.
- SEO-Optimized Structure: Carefully crafted content and technical SEO ensured the site ranked well for paintball-related searches.
- Clear Booking Information: A simple and effective way for players to find out pricing, group offers, and how to book.
- Fast & Accessible: Built for speed and performance, ensuring a smooth experience even on slower connections.
The new website positioned Wargame Company - Devon at the forefront of the industry, helping them maintain their competitive edge as more paintball businesses entered the market. With no CMS in place, updates were handled manually, but the site’s search engine visibility and strong design meant it consistently drove new bookings and reinforced their status as pioneers in the industry.