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SNAP Card Sky TV miniweb microsite

We put SNAP registration on the big screen—bringing online sign-ups straight to BSkyB set-top boxes, no keyboard required!

SNAP Miniweb: Bringing Online Registration to BSkyB Set-Top Boxes

In July 2007, Miniweb acquired the SkyKeys/Internet Sites Service from BSkyB and sought to expand its partnerships with businesses looking to reach over 8.5 million BSkyB customers. As part of the initial pilot scheme, SNAP and The Site Doctor were selected to develop a Miniweb site that would allow users to register for a SNAP card directly from their TV.

Seamless TV-Based Registration

The newly developed SNAP Miniweb site provided an easy and intuitive way for users to sign up for a SNAP card from the comfort of their sofas using their BSkyB set-top boxes. With just a few clicks of their remote control, users could navigate the platform, access key information, and submit their registration requests without needing a computer.

Future Expansion and Payment Integration

While the initial site was primarily an information portal, discussions were already underway to integrate SNAP’s existing payment gateway into the Miniweb platform. This enhancement would allow Miniweb webmasters across different services to accept payments directly through their TV interfaces, mirroring traditional e-commerce functionality on the web.

Growing Opportunities for Businesses

At launch, the SNAP Miniweb site was only available via BSkyB, accessible by entering 7627 (SNAP) on the remote control. However, Miniweb had ambitious plans to expand the service to other digital TV providers, including Virgin (Telewest) and Freeview, offering businesses even greater reach.

For B2C businesses looking to get ahead of the curve, the Miniweb platform presented an exciting new opportunity to engage directly with millions of potential customers through their televisions. We highly recommended early adoption for businesses eager to capitalize on this innovative new medium.

We at SNAP have been very impressed with The Site Doctor not only in the way they diligently approach the entire process of work delivered by them, but also their ability to think outside the box and work with us to define and provide new solutions to our unique requirements.

Erik Holst-Roness | CEO, SNAP

TSD develops large-scale, mission-critical applications for enterprises.

We are excited by being involved in challenging problems that others may steer away from; solving big challenges with our highly skilled developers and the pedigree of the technologies we use.

We are the technical integration partner of choice for service providers.

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