lucyswitchgear.com

Lucy Switchgear: Transforming Their Content Management System for Enhanced SEO and User Experience

In January 2008, Lucy Switchgear approached The Site Doctor with concerns about their existing Content Management System (CMS). Although the website was frequently used by industry professionals, the CMS had significant limitations, particularly in terms of Search Engine Optimisation (SEO) and user accessibility on www.lucyswitchgear.com.

Lucy Switchgear needed a solution that would improve their online service without disrupting their existing user base. Understanding the complexity of their requirements, we proposed a streamlined approach that would enhance functionality while ensuring a seamless transition for visitors.

A CMS Built for Performance and SEO

The newly developed website offered a search engine-friendly CMS that provided Lucy Switchgear with complete control over nearly every aspect of their site. The platform was built in under two months, prioritizing both ease of use and advanced features such as:

• A powerful site-wide search facility with contextual keyword highlighting
• Dynamically generated Google Sitemaps for improved SEO rankings
• Fully customizable URLs, Meta Keywords, and Descriptions for each page
• Standard HTML-based navigation to enhance accessibility for both users and search engines

Introducing a Secure Partner’s Area

A major addition to the website was the Partner’s Area, a restricted-access section containing sensitive industry documents such as user manuals for Lucy Switchgear’s electrical products. This area was built with security and flexibility in mind:

• Each industry partner was assigned a unique login
• Permissions could be set at a User, Company, or Group level, ensuring controlled access
• Documents were indexed within the site-wide search for easy retrieval

Search Engine Optimisation Improvements

The previous CMS had made SEO difficult, limiting Lucy Switchgear’s ability to appear in relevant search results. With the new system, we introduced several enhancements:

• Each page had the ability to specify a unique, keyword-rich URL
• Meta Tags were dynamically inherited when not manually set, ensuring complete coverage
• The navigation system was built using standard HTML, ensuring full search engine accessibility

These changes significantly improved Lucy Switchgear’s visibility in search rankings while maintaining a user-friendly experience.

Results and Ongoing Impact

The new CMS not only improved usability for Lucy Switchgear’s team but also provided an intuitive, highly functional experience for users. The combination of SEO best practices, a streamlined content structure, and secure document access transformed the company’s online presence.

The platform was so effective that we even adopted key elements of its functionality for our own internal systems. Lucy Switchgear’s website remains a testament to how a well-built CMS can drive business success while keeping essential digital resources accessible and secure.