In 2024, we undertook a comprehensive revamp of the Joe Davies website, which had last been updated in 2016. This overhaul introduced several new features to enhance user experience:
- Sales Representative Integration: Each logged-in user now sees their designated sales representative, fostering personalized engagement.
- Enhanced Search Functionality: By tracking user search behavior, we offer personalized search suggestions, improving product discovery.
- Simplified Online Application: The process for customers to apply online has been streamlined for ease of use.
A significant addition is the public catalogue, showcasing the diverse products Joe Davies offers. This feature addresses the curiosity of potential customers, especially those encountered at trade shows, reducing internal administrative tasks and enhancing user experience.
The visual redesign also improved usability across various devices, including mobile, tablet, and desktop platforms. During this process, we implemented performance enhancements to ensure a faster and more responsive site.
