Hugh’s Garden: Expanding a Handmade Bird Feeder Business to a Global Market
In 2014, Hugh’s Garden—a small but thriving business specializing in handcrafted slate bird feeders—was gaining traction at local trade fairs. With increasing demand, the next logical step was to establish an online presence to attract a wider, international audience.
Building a Simple Yet Effective Online Store
We developed a clean and elegant brochure website on Umbraco, designed to showcase Hugh’s unique slate bird feeders. The website provided an easy-to-use platform for managing product listings, allowing Hugh to add new products with dedicated, visually appealing pages that highlighted their craftsmanship.
Key Features & Enhancements
- SEO-Optimized Design: Built with best practices to ensure high visibility in search engines, helping Hugh’s Garden reach a broader audience.
- Product Showcase: Each feeder had its own dedicated page with high-resolution imagery and detailed descriptions.
- Easy Content Management: The Umbraco CMS allowed Hugh to update product listings, descriptions, and images without needing technical expertise.
- Contact Form Integration: A simple and effective way for potential customers to inquire about products and orders.
The website provided a crucial step in Hugh’s journey from local trade fairs to reaching a global customer base. By combining strong SEO principles with a straightforward user experience, the platform helped establish Hugh’s Garden as a premium handcrafted product brand.
