Enhancing Bidder Management for Brightwells: Implementing User and Sale Level Credit Limits
Brightwells came to us to design and develop a strategic initiative aimed to mitigate the risk associated with bidder's remorse—situations where winning bidders retract their commitment to pay—thereby safeguarding Brightwells' interests and ensuring a more reliable auction process.
Our approach encompassed several key components:
1. User and Sale Level Credit Limits: We developed a robust system that assigns specific credit limits to users and individual sales. This mechanism ensures that bidders are pre-qualified based on their financial capacity, reducing the likelihood of non-payment after winning an auction.
2. Integration of SagePay's Tokenized Card System: To streamline the bidding and payment process, we integrated SagePay's tokenization system. This secure feature allows for the storage of bidders' card details, enabling swift transactions and reducing friction during the payment phase. By utilizing tokenization, sensitive card information is securely stored, enhancing both security and user convenience.
3. Customized UX/UI Design: Recognizing the unique requirements of Brightwells' diverse departments, we meticulously designed the user experience and interface. Our goal was to create an intuitive and seamless process that accommodates various departmental workflows while maintaining a cohesive and user-friendly platform.
4. Comprehensive Backend Control: We empowered Brightwells' administrative team with full control over the new functionalities through an enhanced backend system. This control includes the ability to set and adjust credit limits, monitor bidder activity, and manage payment processes efficiently.
The successful implementation of these features has significantly reduced Brightwells' exposure to the risks associated with bidder's remorse. By ensuring that only financially vetted bidders participate and by facilitating a seamless payment process, the platform now offers a more secure and efficient auction experience for both Brightwells and their clientele.
