Building upon our successful collaboration with the Vancouver Hotel Destination Association (VHDA) on BeVancouver.com, we extended our efforts at the end of 2018 to promote tourism in Calgary through the development of becalgary.com. Leveraging the flexibility of the Umbraco Content Management System (CMS), we efficiently hosted multiple unique sites from a single Umbraco instance, allowing us to repurpose existing technology while delivering a distinct user experience for Calgary.
By utilizing Umbraco's multisite capabilities, we maintained separate root nodes for each site within the same installation, enabling independent content and design management for BeCalgary.com. This approach facilitated a rapid turnaround, as we could build upon the established integrations with Mobius, a custom booking platform, and Bunchball, a gamification platform, to provide users with an engaging and seamless experience tailored to Calgary's offerings.
The new site featured its own suite of hotels and a refreshed design that captured the unique appeal of Calgary. This efficient development process ensured consistency across the VHDA's digital initiatives and allowed for timely updates and maintenance, enhancing the campaign's overall effectiveness to boost tourism in the region.
